~ With its tagline of ‘Filmon ka aisa chaska, jo dekhe hakka bakka’, Sony MAX 1 delivers a curated film experience for the entire family ~
Sony Pictures Networks India (SPNI) continues to expand its presence in the Hindi movie broadcast space with the launch of Sony MAX 1, a new channel designed to elevate the cinematic experience for linear TV audiences across the country.
Carrying the vibrant brand promise, “Filmon ka aisa chaska, jo dekhe hakka bakka”, the channel brings an interesting mix of movies curated to captivate and entertain. Slated to go live on 1st May 2025, across major DTH and cable platforms, Sony MAX 1 is set to become the preferred destination for Hindi movie lovers.
Rooted in the belief that films have the unique ability to transcend individual tastes and bring families together, Sony MAX 1 simplifies choice by curating an exciting line-up of titles across genres. From Bollywood blockbusters and regional gems to cult classics and popular Hollywood dubbed titles, the channel delivers an unmatched viewing experience that blends mass appeal with rich storytelling.
Sony MAX 1 aims to cater to every member of the family, whether it’s edge-of-the-seat action, heartwarming drama, or nostalgic favorites. It offers a viewing experience that reflects the spirit of Indian households, where stories are shared and emotions run deep!
Comment:
Tushar Shah, Chief Marketing Officer (CMO) & Business Head – Movies, Regional and Infotainment Channels, Sony Pictures Networks India (SPNI):
With a legacy of building impactful brands and a deep understanding of audience preferences, the launch of Sony MAX 1 is a step forward as we expand our Hindi Movies Cluster. The channel is all set to offer a curated movie-viewing experience on linear television, relevant to today’s viewer, rooted in family sensibilities, and designed for delight.
Sony MAX 1 joins Sony Pictures Networks India’s (SPNI) celebrated Hindi movies cluster, complementing the flagship Sony MAX, home to the biggest hits, and Sony MAX 2, the channel for timeless classics.
Sony MAX 1 invites audiences to rediscover the timeless magic of cinema on May 1, 2025!
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels – Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel – Sony Marathi; Bangla General Entertainment Channel – Sony AATH; Hindi Movie Channels – Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans – Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel – Sony YAY!; English Movie Channel – Sony PIX; Factual Entertainment Channel – Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform – Sony LIV and the independent production venture for original content and IPs for TV and digital media – Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.
SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
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